Who are we?



Founded in 2000, SONIQ Australia is a leading retailer of quality consumer technology products.

Our customers are at the heart of everything we do. Through extensive research and development, SONIQ delivers quality products at affordable prices, ensuring the latest technology is available to everyone.

Every year, thousands of our latest and greatest innovations make it into the lives of consumers in Australia and around the world.


Our mission

Our mission is to bring the latest tech products to millions of Australians and help enrich lives by being one of the most affordable brands on the market.


Why buy SONIQ?


  • We deliver the best quality products at the most affordable prices.
  • Whether you want to buy online or in-store, we have you covered.
  • We offer members discounts and specials throughout the year.
  • First class customer service is at our core. From pre-sales advice, to after sales care our local Australian based team is here to help.

What they say about us

Thank you for your service brilliant - Brad H.
We purchased 42 inch TV 2 years ago, the TV is great - Andy C.
I have purchased my second SONIQ TV. Love it! Great value for money - Pamela A.


So while you're here, please take a moment to browse our range of products.